Over summer:
People say they spend more time doing things like:

of people say they are MORE
aware of Outdoor advertising
of people watch less television
eating out
of people spend less time Online
visiting family and friends

* Retail Spend is ABS Retail Trade information, using the average of 2010-2013 seasonally adjusted figures. Retail Trade includes: food retail, household goods, clothing, footwear, personal accessories, department stores, books, pharmaceutical, cafes, restaurants and take away.

* Total Media Spend uses SMI data and shows the share that month is of the total year spend e.g. September is 9.0% of the total year.

You go on holidays, but should your brand take a holiday as well? We don’t think so.

With so much evidence pointing to the effectiveness of Outdoor, now is the time to think about your summer campaign.