The results made us like summer even more!
aware of Outdoor advertising
* Retail Spend is ABS Retail Trade information, using the average of 2010-2013 seasonally adjusted figures. Retail Trade includes: food retail, household goods, clothing, footwear, personal accessories, department stores, books, pharmaceutical, cafes, restaurants and take away.
* Total Media Spend uses SMI data and shows the share that month is of the total year spend e.g. September is 9.0% of the total year.
You go on holidays, but should your brand take a holiday as well? We don’t think so.
With so much evidence pointing to the effectiveness of Outdoor, now is the time to think about your summer campaign.
We saw a trend. Retail spending increases throughout the year. But ad spend dips in summer. We wanted to know if people were doing something different ...
We asked people about their summer. Half agreed it was their favourite time of year. Most said they spend more time outside and notice Outdoor advertising more also. They are watching less TV and spending less time Online.
Sources: Statistics derived from September 2014 Omnibus survey, Sample Size 1500; except for the “Increased time spent outdoors” stat which comes from The Leading Edge: oOh!pen Season Consumer survey 2014, The Leading Edge: Collected Mix Models 2002-13
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